SLADANA KRSTIC: I love the freedom of expression that fashion gives me
Fashion Designer: SLADANA KRSTIC @sladana_krstic @NYTORM agency Creative Director: Giada Falcone @giadafalcone._ Textile Designer: Stjepko Mamic @stjepkomamic Fashion Designer: Brand: Queenmood Couture @queenmoodcouture Wardrobe Stylist: Stylist: Antonio Bardini @antoniobardini_ny Photographer: Alessandro Crusco @visionimiopi Model: Francesca Riccio @frariccionondormire @A Pois Model: Ludovica Stuppino @ludovica_stuppino @A Pois Makeup Artist/Hair Stylist: Flaminia Fragomeni @ludovicafranzese Dress in violet tulle by @queenmoodcouture & body in print tulle by @stjepkomamic Dress by @queenmoodcouture & @suedeandskin
When did your passion for fashion start and what were the main milestones that turned you into the artist you currently are?
My passion for fashion started already in middle school, instead of following the lessons I used to draw continuously in notebooks immersed in my creative world full of colors. The main stages that have transformed me into the artist I am currently are certainly the achievements I have had in my school career. Even as a child I understand that it was the artistic path - in particular that of Fashion -, the one I wanted to take from a personal point of view, and I decided to enroll at the Artistic Institute of Modern Arts and Design in Split, Croatia, becoming a graphic designer to then continue studies in Rome studying stylism, modeling, tailoring and hand embroidery at the prestigious Altieri Academy.
What do you love the most about your profession?
The thing I love most about my profession is certainly the feeling of being chosen by an unknown divinity who has given me a talent and the great curiosity that contrasts me.
I love the freedom of expression that fashion gives me, I love the
drawing, I love to see how a collection is born, I love to create Beauty from nothing, I love the possibility of wandering and not having the weight of
consent or disagreement of the people , I love the collaboration with all the professional figures in the
our sector, I love business trips that take me to unknown lands where my mind opens up more and more absorbing cultures and customs different from mine.
How would you describe your work to someone who has never seen it? Is there any message you would like your photos to convey?
First of all, I would not call my profession a job but a vocation, a combination of creativity, positive energy, lots of curiosity and the ability to be and remain authentic in a world that goes faster and faster and where everyone feels entitled to judge. This vocation of mine gives an indescribable strength despite so much effort and despite the feeling that you always have to assert yourself and always start from scratch. Each new collection is a new life, each new collection is a new identity, a Rebirth. My profession is definitely a fun that travels at speed where it rewards skill and the ability to change.
Having also studied graphic design, as well as photography, I have an artistic vision at three hundred and sixty degrees. Photography reflects all that we are and what we have done and the fashion event that lasts a few moments and ends up in oblivion, image on photography is forever, never dies. So also my fashion becomes eternal.
How hard has it been establishing yourself in the industry and what are some of the largest things you've faced?
It was very difficult to establish myself in the sector because I noticed that the better I became the more I was ignored in fashion events and in private life. As if my success became unsuccessful for anyone else, not only that, I noticed that even my great creativity bothered me and several times I felt under pressure to resize myself to the trends already established by the stylists who are operating many years older than me.
I always had to fight to keep my imagination high, my altitude, my diversity that they were trying to validate.
If you could go back and tell yourself one thing before beginning your career what would it be?
If I could go back before starting my career I would have always told myself what I repeat to myself today and that is to be true to ourselves, not to be part of the group to be accepted at all costs, not to stop dreaming because only I have a vision of my altitude.
To always be myself, cost what it costs and to go on my own way.
Not to lose authenticity and not to change for anyone.
What is your main source of inspiration?
My main source of inspiration is life itself, always in a frantic mutation and travels to distant countries where I have been able to learn so much about cultural diversity.
My collections are born like this, very by chance and so much for love of beauty, just touch a hand-colored fabric, made with love that my imagination starts quickly and I already see in my mind what I'm going to do. Observing what surrounds us is the most authentic way to grow and create new things.
Are there particular issues within the fashion industry that concern you?
There are particular problems within the fashion industry that worry me like loby that is created all the time, the absurd speed of fast fashion where now the collections land every two weeks browsing the creativity and quality of the
There is too much consumerism and little quality, by now haute couture is disappearing, high fashion is struggling to keep up with globalization.
There are more and more multi-international companies with too much power in fashion and they are
disappearing atelier and tailor-made.
What kind of impact do you hope to make in the fashion world?
My impact in fashion will certainly be innovative in constant evolution, very creative and different from the crowd that surrounds us. Each of my future customers wearing my creation will feel different and important.
In your daily routine, what resources do you like to learn new things about art, fashion?
Every day, pushing myself from my great curiosity, I look a lot at street fashion which is in my opinion the only true authentic identity of everything that surrounds us.
On the street styles are born, on the street we dress differently to set ourselves off, the street speaks a single language that everyone understands.
Young people are the first to dictate trends, I love watching their way of dressing experimenting with many different styles. From there I take ideas for my collections.
What projects are you working on next, and what are your goals for the future?
I am working on the new collection inspired by the Rebirth after a difficult moment that we are living because as an eternal optimist I know that this moment will also end. I would like to create a better and more colorful world with my fashion. My collection dedicated to the Renaissance will be presented at the next Fashion Week in Rome and New York.
Where can we see more of your works and get connected with you?
As I love fashion events, I also love photography and the whole publishing world. This is why I do many themed photo shoots that I will surely propose to your Magazine.
I’m always repeatable on social media, on the Kavyar platform as well as on my official web page queenmood.com