"We can hold on to our baguette bags and bubblegum pink outfits."
As we know, fashion is cyclical, so if you hold onto something long enough, it will eventually come back into mainstreem style. These cycles can take many decades, but Y2K style made its comeback not so long after its first appearance – a little less than 20 years.
The Y2K aesthetic is distinctive and inspired by the mid-’90s and early 2000s, when the internet became more popular. This style is futuristic with a slightly retro edge – think shiny materials, chunky sneakers, pleated skirts, baguette bags, and colorful sunglasses, basically everything we’ve been seeing around these days. With the big advancement in technology, people were both optimistic and cautious about the future and how it could transform our lives. This feeling came through with changes in music, films, decor, and, of course, fashion.
Most seen in social media platforms like Instagram and TikTok, Y2K fashion has been widely embraced by Gen-Z, people who were too young to have fully embraced the style at the time. Now, as young adults growing nostalgic, they’re reaching for all the cropped tees and baggy pants they can find.
The 2000’s are known for excess, with fashion at the time largely driven by pop culture and ultra-consumerism. It feels like a natural place to return to, given the convergence of logomania-led fashion, streetwear meeting luxury, the new approach of social media, and the nostalgia.
All of those together are more than enough reasons for us to believe the trend is not staying in 2021, so combine that with the fact that we’ve seen a lot of Y2K references in the latest Fashion Shows and we can be sure: we can hold on to our baguette bags and bubblegum pink outfits.