Pilar Scratch The Fashion Guru For The Millennial Generation
Updated: Jul 22, 2021
Stylist/Wardrobe Stylist/Influencer/Model/Fashion Designer: Pilar Scratch @pilarscratch Hair Stylist: Naked Curly Co CEO Kelly Flores @nakedcurlyco Makeup Artist: Glam Kings CEO Jose Clark-Hilery @glamkings_jose Photographer: Yirett Clemente @yirettc
Great to have you here, Pilar! How would you introduce yourself to our readers?
I'm Pilar Scratch, a celebrity wardrobe stylist, best selling author, TV personality, and a momager to my son River Mason Eromosele. A modern day jill of all trades if you must!
What do you love most about being a celebrity wardrobe stylist and a public figure? And, what do you least enjoy?
I love being a wardrobe stylist because I am highlighting someone's confidence. I'm merely enhancing someone's individual style. For me dressing celebrities is just a bonus. It's always really inspiring when I meet icons or celebrities that I grew up admiring and they tell me “Their big fans of mine.”
My least favorite part about being a celebrity wardrobe stylist is that it can be very consuming. When you're putting your life out for the public to criticize it can be exhausting. So many strangers are constantly judging you without knowing who you are.
It can be overwhelming. I'm very opinionated. For me biting my tongue is very complex.
Tell us more about yourself. What else do you do next to running your businesses?
Outside of running three businesses -I’m a mom. My son River Mason Eromosele is a child actor. He's the light of my life. We love to travel and gain new experiences. Being a mother is the most fulfilling task I have ever taken on. I love that little human.
Tell us about your cover shoot
Well the shoot was taken at a lavish resort in Orlando. Shot by the phenomenal Yirette Clemente. She's a phenomenal Florida based photographer that I absolutely adored working with. My makeup was done by Jose Clark-Hilery, the CEO of Glam Kings. He literally made me feel so beautiful and eloquent. Lastly, my curls were by New Jersey based Naked Curly Company CEO Kelly Flores. She's an amazingly talented and strong woman. I absolutely swear by the Naked Curly Co product. Its hands down the best curl enhancement I have ever used in my hair.
What fuels your imagination and provides you with inspiration in your iconic fashion looks ?
I literally am inspired by a vast number of influencers merged with my own personal style. I'm very eclectic and that fashion choice has made me stand out throughout the years. Currently, I love Golden BirdBoutiqueand Curverra. I'm obsessed with their fashion right now.
In your own eyes, how has your fashion experience changed you as a person?
What have you learned? Fashion has converted my life. My life has been altered in such a positive impactful way through fashion. As well, through my expression statements I have successfully transcended through the outfits I have not only put together but that I created for a diverse quantity of celebrities. I have learned through the process that humility is key. I have also learned that everything is a blessing from God. Hand delivered from the universe ,the energy you put out, the intentions you radiate onto others it comes back to you; amplified.
In modern society, lots of people want to be famous, influential. What do you think about your fame?
My passion that I have for fashion has taken me places I couldn’t have ever imagined. I think my fame was hard earned. My notoriety is something that wasn't just handed to me. I believe that because of my positive influence I deeply desire to have a positive impact on the world. My fame is based on the positive things I’ve accomplished. I didn’t commence my journey into fashion to become famous, I did it because it was my passion. I was in love with fashion. I loved making people feel and look beautiful. I set out humbly dedicated to my craft. I love to positively impact others whether it's living my truth, my transparency, or my voice. I utilize my platform to uplift others. I do what I love, I love what I do, and for that people know who I am.
Aside from fashion you are a branding and marketing tycoon that has built some of the most impressive brands. Based on your expertise to become famous in your craft, what kind of qualities do you think the person should have?
Honestly, obtaining vast notoriety from the masses at this day and age boils down to being organically you, transparency, consistency, and creativity. People desire public figures they can relate to. No one wants to support or invest their money into a business or brand that turns their nose down to them. I advise everyone I work with to unearth their target niche. Once you find your base you start to discover ways to relate to your audience.
Did you have a strategy in terms of what brands you wanted to work with?
I really didn't strategize. I just decided to go for it. Along the way in the process I became self educated and aware of how the process works. I literally mastered social media, marketing, and public relations. I knew that the advancement of my brand and businesses depended on my knowledge of said factors.
Is there anything you would change about the fashion industry if you could?
If I could change anything about the fashion industry it would be to accept emerging talents more. People become so fixated on labels that the talent, and quality of innovative fashion designers are overlooked.
What projects are you working on next, and what are your goals for the future?
I'm currently working on releasing my docu series with a major network. It's been a two year process with filming and production due to COVID. However, I’m extremely excited to be finally progressing forward.
Where can we see more of your works and get connected with you?
You can keep up with my social media pages @PilarScratch. As well Fashiongxxd.com.