Beauty From Within: Model Radena Petkova on Dreams, Loss and Self-Belief
The Essence of Fashion is a glamour editorial photographed by Petar Todorinski with model Radena Petkova, published in the printed edition MALVIE Effortless Chic 164.
From the printed edition: MALVIE Effortless Chic 164
The Essence of Fashion is one of the editorials in MALVIE Effortless Chic 164, the new printed edition of MALVIE Magazine, alongside Her Rules, Human Captured in a Limited Edition I, Megan Costa and The White Lady.
The printed edition will be available to order from our print partners MagCloud, Peecho and DPBee.
Radena Petkova: the interview

How did your journey as a model begin, and what first drew you to this work?
My dream of becoming a model began in early childhood, and it has never faded. What started as a little girl’s dream has grown into a true passion and a lifelong ambition. I have always been fascinated by fashion, photography, and the beauty of expressing emotions through the camera. Today, I continue to pursue this dream with the same passion and determination.
Looking back, which moments or experiences have shaped you the most, both personally and professionally?
Life has brought me through many challenges, including the loss of people who were very dear to me. During my most difficult moments, modeling became my safe place and a source of strength. It helped me find beauty, purpose, and motivation even when life felt overwhelming. These experiences have shaped me into the strong and determined woman I am today.

How would you describe your creative vision as a model today?
I don’t see myself simply as a model presenting fashion, beauty products, or jewelry. I see myself as someone who has overcome many difficult moments through modeling. For me, it is a form of expression and healing. My vision is to present beauty in a way that goes beyond appearances and touches people’s hearts, even through the camera.
What do you feel makes your presence in front of the camera unique?
What makes my presence unique is my belief in authenticity and individuality. I think true beauty lies in embracing what makes each person different, rather than trying to imitate others. I want my presence in front of the camera to reflect my own identity, because originality is what makes someone truly unforgettable.
Where do you usually find inspiration? Are there people, places, art forms or experiences that influence you?
My greatest source of inspiration comes from within. I am inspired by my own imagination, ideas, and the way I perceive beauty. I enjoy creating from my own perspective rather than following external influences. I believe the most authentic art comes from trusting your own vision and having the courage to express it.

How do you prepare for a shoot, mentally and creatively, to bring a concept to life?
I prefer to approach every photoshoot without strict preparation. I believe spontaneity leaves room for genuine emotions, creativity, and unexpected moments. For me, the most beautiful results often come naturally, when I allow myself to be fully present and let the moment guide me.
Which values guide the way you work and the projects you choose?
I believe I chose this path for a reason. I have always been drawn to the idea that beauty can save the world, and modeling gives me the opportunity to help people express the beauty they carry within themselves. For me, true beauty goes far beyond appearance — it is something that comes from within.
What role do passion and dedication play in your daily life as a model?
Passion and dedication are what keep me inspired and motivated. For me, modelling is more than a profession; it is a form of self-expression and an opportunity to bring emotions and creativity to life. I approach every project with an open mind, genuine enthusiasm, and a desire to grow, while always staying true to myself.

Is there a project or achievement you are especially proud of, and why does it mean so much to you?
I rarely feel completely satisfied with myself, and I find it difficult to be truly proud of my achievements. While this may not always be a good thing, it also pushes me to grow, aim higher, and never stop challenging myself. I see every experience as another step forward rather than a final destination.
What challenges have you faced along the way, and what have they taught you?
One of my biggest challenges has been learning to protect myself from the temptations and illusions that this industry can sometimes bring. It has taught me the importance of staying grounded, knowing my worth, and never losing sight of who I am beyond the camera.

How do you stay true to your individuality in an industry that often follows trends?
I believe individuality comes from knowing your worth and having the confidence to embrace what makes you different. Trends may inspire you, but they should never define you. I think the true art lies in interpreting them through your own perspective, adding a personal touch, and creating something that feels uniquely yours. After all, what makes a model truly memorable is not how well they follow trends, but how effortlessly they make them their own.
What are your hopes and goals for the next chapter of your journey?
I don’t have a fixed picture of where I want this journey to take me. My greatest wish is simply to keep evolving, discovering new sides of myself, and growing both personally and professionally. As long as I continue moving forward, challenging myself, and never stop learning, I know I am on the right path.

The Essence of Fashion credits
Photographer: Petar Todorinski @petar_todorinski
Model: Radena Petkova @__rp88
The Essence of Fashion fashion credits
Wardrobe (03) — Monica




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