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The Armenian Presence: A Statement in High Fashion

Writer: MALVIE Magazine
MALVIE Magazine
4 hours ago
1 min read

The Armenian Presence: A Statement in High Fashion is a fashion editorial with Artak Harutyunian as model, wearing a couture creation by Armenian designer Erik Hakobyan, published in the printed edition MALVIE MEN Edition 70.


From the printed edition: MALVIE MEN Edition 70


The Armenian Presence: A Statement in High Fashion is one of the editorials in MALVIE MEN Edition 70, the new printed edition of MALVIE Magazine, alongside Cozmo da Space Dandy, Quiet Confidence, Unorthodox and The Quiet Maverick.


The printed edition will be available to order from our print partners MagCloud, Peecho and DPBee.



About The Armenian Presence

Artak Harutyunian is an Armenian fashion model driven by ambition, individuality and belief in his vision. In Paris, at the OMC World Cup, he presented a couture creation by Armenian designer Erik Hakobyan, bringing Armenian design to an international audience.


It was not easy, he says: coming from Armenia and stepping onto a stage in Paris carries a responsibility beyond personal ambition. He wanted to be there not only as himself, but as someone carrying a piece of Armenia with him.


The look, a bodice densely set with coloured jewels over a white blouse with ruffled cuffs and wide teal velvet trousers, combines intricate embellishment, dramatic proportions and fine craftsmanship. From Armenia to Paris, this is a story about ambition, identity and the courage to take a place on the global stage.


Artak Harutyunian in a jewelled bodice and teal velvet trousers on a Paris street
Model walking past a café in a jewelled couture look
Model standing in a Paris street in a jewelled bodice over a white blouse
Low angle of the model by a wrought-iron railing in front of Haussmann buildings
Model leaning on a railing in a jewelled bodice and velvet trousers
Model in profile by a Paris street sign in a jewelled couture look
Model standing by a café terrace with bicycles in Paris
Model in profile on a Paris street in a white blouse and jewelled bodice

The Armenian Presence credits

Model: Artak Harutyunian @artakharutyunian

Fashion Designer: Erik Hakobyan @_iamhakobyan_22

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