Fashion Editorial: how to make one that people will want to see
One of the most fascinating things when we open a Fashion magazine or website are the Editorials, full of different shapes, colors, accessories and, most of all, full of information. What’s trending now? What will be trending in the next season? The Editorials are your best way of knowing.
A fashion editorial – or even a fashion film – is the whole presentation of a brand, a model or a photographer, that’s why it have to be so carefully done. It’s not a simple task, the team has to find a way to promote their personality, their identity and mix it with the concept. That´s why a good editorial needs a lot of planning. Happily, we can help you with that.
For the editorial to be great, some things are very important: understending the concept of the collection you’re using, knowing the public you’re publising to, knowing your goals with the pictures – what do you want to communicate? How do you want to do it? - and combining the cenary with the outfits to create a beautiful aesthethic.
Doing research on what’s new, what’s trending and what’s not. That’s where everything begins. The whole team needs to be on the same page – so everyone must do their own research and then combine it with what the others found. The research is the foundation of the whole editorial, take your time with it!
Now that you know what to work with, it’s time to think about how you’re going yo do it. Keep an open mind, be creative, be original! Don’t be afraid to be bold, we have already seen a lot of the same stuff, everyone is begging for something different.
UNITE THE TEAM
The whole team needs to work together, so it would be great if you can have a nice time while working. Recrute people that you identify with, people that you can have a nice talk with, people that will make you grow as a professional – and as a person.
A big part of the quality of a fashion editorial – and everything else – comes from things that are not the actual making of the editorial, but do not take those thing for granted. They’re just as important as taking great pictures. In fact, great pictures can’t even be taken if you don’t work on those things before.
People are not machines, we can’t just work regardless of everything else. Good work comes from good communication and good mood.
Visual identity is very important in all things, but it is even more when it comes to making art. The cenary sets up the aesthetic of the editorial, it’s - literally – the place where it all happens. Invest time and patience into creating the perfect one for you, it will help the models to feel the vibe better and will assure you great photos.
And finally, we got into the final tip: take amazing pictures. The right light, the right angle, the right mood, how comfortable the model is with the photographer, how comfortable the photographer is with the model. The people who are going to see the photos will see and feel all that, and you want them to have a nice feeling. Again, to have a team that is united is key.
Photography is art, Fashion is art,fashion photography is art. Give it the love and the appreciation it deserves, and you’ll get that same love and appreciantion back.