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Fuzzy Effect: The New Trend Comes From A Different Place

"Mohair is a big hit now. The natural fiber fabric is back on the fashion spotlight in more forms than one."

Photographer: Zhang Jian⁠ Model: DongQi⁠ Creative Director: @carina_zzhou⁠ Makeup Artist: Zhao Yutong⁠ Via @officialkavyar

In a time where most of the trends comes from influencer culture on TikTok and Instagram, we have to comment – and even be a little surprised – when we see one that does not come from there. Do you remember the last time you saw a trend that didn’t start with a hashtag on your For You Page? One that started in the streets or something similar? I don’t know about you but I haven’t seen one in a while, so I guess it’s worth talking about.

Photographer: Zhang Jian⁠ Model: DongQi⁠ Creative Director: @carina_zzhou⁠ Makeup Artist: Zhao Yutong⁠ Via @officialkavyar

I mean, yes, its first appearance might have been the fuzzy hat that we saw in many pictures of Dua Lipa, Hailey Bieber and Bella Hadid, but the topic here is the fuzzy effect in actual clothes – not that we won’t be talking about the hats. The thing is: mohair is a big hit now. The natural fiber fabric is back on the fashion spotlight in more forms than one – we’ll now see it in hats, sweaters, jackets and blouses. Consumers and shoppers have fallen in the graces of the look because of its fun, not-trying-hard aesthetic. Fuzzy pieces are often spotted in bright, vivid colors them being just one or combined with others. But the texture is not really a new topic, it actually first became popular in the 80s, when Nastassja Kinski would use it in the ‘Paris Texas’ movie.

It then kepts its popularity by being part of many subculture movements of the current and next decades, like the hippies and the grunges – I'm sure you can remember that photo of Kurt Cobain wearing his fuzzy cardigan. And today,the recent success of the textured fabric comes from Marni and its winter menswear collection of 2019, when the trend came back to the public eye. After that, we’ve seen the highest fashion houses adopting the fun effect of mohair, like Fendi, Saint Laurent, Balenciaga and Bottega Veneta – some even in their very latest resort collections – and we have big names of the industry wearing it all the time, like A$AP Rocky, the K-Pop idol Jung Wooyoung and even people who are totally outsite of what we would call the fashion pack, like the NBA stars Russel Westbrook and PJ Tucker – it really is a trend more popular among men, but womenswear is starting to fall for it too.

Photographer: Zhang Jian⁠ Model: DongQi⁠ Creative Director: @carina_zzhou⁠ Makeup Artist: Zhao Yutong⁠ Via @officialkavyar

The popularity of this soft, fun and fuzzy texture is actually still given to the comfortcore trend that started in 2020 – one that apparently isn’t going anywhere next season, nor any time soon. But the reason why fashion’s biggest conglomarates are all hopping on this trend, it might be an attempt to cheer the public up as we enter a period of sober austerity, or maybe they’re just trying to warm us up for some of the chillest months of the year. Whether the reason may be, one thing is for sure: the cheery, huggable looks and textures of the fuzzy clothes will be all over menswear next season.

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