Lem Brand Georgia

15 hours ago

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Lem Brand Georgia is a fashion story photographed by Zuzu Valla for MALVIE Magazine, showing looks from the LEM Fall/Winter 2026/27 collection.

As part of UNIQUE Fashion Show Paris 2026, held at the historic Le Réfectoire des Cordeliers in the heart of Saint-Germain-des-Prés, Georgian designer Pridon Niguriani unveiled the latest LEM Fall/Winter 2026/27 collection. Organized by UNIQUE Fashion Foundation, the international platform brings together fashion, art, sustainability, digital innovation, and cultural dialogue, supporting emerging and established creative talents from around the world. Through runway presentations, educational initiatives, and international collaborations, the Foundation continues to create opportunities for designers, artists, and entrepreneurs across Europe and beyond.

LEM "Fashion is Art" FW 26/27 Collection

“Fashion is more than just clothing—it is art, a profound form of expression,” says Georgian designer Pridon Niguriani as he unveils the Fall/Winter 2026/27 Collection of LEM.

With this latest line, Pridon masterfully intertwines fashion and art, presenting each piece as a canvas that blurs the boundaries between these two realms. Aptly named Fashion is Art, the collection embodies the inseparable connection between artistic vision and sartorial design.

The creative journey of Fashion is Art began with literal artistry. Each piece features hand-painted elements crafted by a professional artist, with some garments requiring up to seven days to perfect their intricate designs. Whimsical motifs emerge as central artistic themes, transforming clothing into wearable masterpieces.

“This collection is a total celebration of art,” comments Pridon, continuing the story from his previous collection. Accessories further emphasize the collection’s artistic ethos. Massive chokers, fantastical hats, theatrical masks, and sculptural embellishments blur the lines between fashion and performance.

Staying true to Pridon’s dedication to sustainability, all accessories were created through upcycling, showcasing his ongoing commitment to innovative craftsmanship and eco-conscious design.

About Lem Brand Georgia

Lem Brand Georgia was shot against a pale stone wall, where the LEM looks read as sculpture: a navy coat embroidered with gold laurel leaves over wide rust trousers, a fringed white mask hanging from a hood, a towering turban of gold cord strands falling across the face, and a lace dress trimmed with black ruffles under a vast black lace hat with a gold choker.

Zuzu Valla photographs the group together and each look on its own, close enough to show the hand-made detail of the masks, the embroidery and the upcycled accessories, with a flame-red wig, a black shaggy wig and fishnet layers adding to the theatre of the collection.