The perfect partner

Svetlana, could you

tell us more about your journey and how you became a model after your career as a businesswoman and mother?

Unfortunately, my marriage has cracked. And I needed to find a source of inspiration and strength to get through the divorce.

I saw an ad for a set of models in a fashion project. And it turned out to be what I needed.

You mentioned that you’ve always lacked creativity in your life. How did modeling provide you with the creative

outlet you were looking for?

I've always been fascinated by beautiful people and things. I also wanted to find a way to capture beauty. For this, she studied painting and photography. But it wasn't until she became a model that she revealed her creative potential.

In your own words, what does being a fashion model mean to you?

For me, photo modeling is not only an advertisement for something, but primarily an expression of my "I".

How do you balance your leadership role in logistics with your creative pursuits as a model?

I've learned to build my work schedule so flexibly that I can combine business and modeling. But I will not hide that it is often quite difficult to do this.

You mentioned embracing femininity and softness through modeling. How do you bring those qualities into your shoots?

In business, you have to be firm. But since modeling came into my life, I've learned to be gentle, even firing an employee (joke). In front of the camera, I forget all my responsibilities: mom, supervisor. I'm just a beautiful woman who wants to decorate this world.

In your shoots, you mentioned you see yourself as an actress in front of the camera. Could you elaborate on that role and how it affects your work?

In everyday life, I often try on roles: wife, mother, co-worker, girlfriend. But in front of the camera, the number of roles is limitless. You can be a socialite and a romantic young lady. A strict businesswoman and a sexy seductress

Having worked in business for many years, how do you apply your leadership experience to your modeling career?

Business skills help me to structure and organize the shooting. In non-stop mode, hold several events without losing quality. Top-level negotiation skills help you communicate with famous photographers and brands.

Do you think your experience as a businesswoman gives you a unique edge in the modeling world? If so, how?

It's not the experience of a businesswoman that gives me advantages, but unique character traits. They allow me to be both a businesswoman and a model at the same time.

Your journey shows a beautiful blend of strength and femininity. How do you maintain that balance in your personal and professional life?

My slogan is: a woman's strength lies in her weakness. This often gives more results than the manifestation of strong-willed qualities of the leader

What are your future goals in modeling, and what do you hope to achieve in this industry moving forward?

My dream is to walk on the podium in Milan. In the future, I plan to open a school for women where I can teach them how to reveal their femininity and inner beauty.

Model: Svetlana Krasnoshchekova @skrasnos

Creative Director: Elena Stasik @stasik_elena

Assistant: Alena Tarastsova @yourfamily.photo

Makeup Artist/Hair Stylist: Shushnova Irina @shushnova_muah

Photographer: Bogdan Stasik @stasikbv

Retoucher: Natali @retouch_tasha