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Writer's pictureAnne Marie

Uzi Buba: we emphasize real-world experience


Uzi, what inspired you to become a photographer, and how did you transition into owning a modelling agency?

My journey began quite differently. I’ve always enjoyed photography as a hobby, but the day I professionally picked up a camera arrived when I established my modelling agency originally as a supporting service to another internet-based business I owned. Initially, I worked with a standard photographer. However, shortly after I found myself behind the camera, thinking it would be a temporary and immediate solution. Despite my plans, I fell in love with it and couldn't let go.

Even today, along with the challenges of playing these two roles simultaneously, I can't imagine myself without holding a camera. I find it particularly important during the early stages of my models' careers, their training sessions, and the formation of their portfolios.


Can you share some of your most memorable experiences as a photographer and as the head of UDM modelling Agency?

There is a basic common interest in both roles: the successes of the models I represent. There are countless memorable moments.

As a photographer, witnessing the journey of my models is incredibly rewarding. Watching them step out of their comfort zones, learn to showcase their uniqueness on the set, and seeing that crucial moment in their portfolio where they transform into professional models is truly special. Being a part of their personal development and self fulfillment they experience throughout the process is immensely gratifying.

As the head of the agency, the most memorable moments are when my models receive their first major job or sign with a secondary agency abroad. It's in these moments that all the hard work pays off, marking their success and validating that all the effort was worthwhile.


What is the core mission of UDM modelling Agency, and how do you ensure it’s reflected in your daily operations?

Our core mission at UDM Modelling Agency is to create top success stories while maintaining high level of integrity and ensuring a professional, respectful and supporting environment for our models. Unfortunately, this industry has a bad reputation for exploiting its individuals, but we are committed to a different conduct. For example, we don’t allow our models to attend jobs without close UDM rep. Supervision on the set. Another example is our candidates screening process which is based on compatibility, regardless to financial abilities to pay for a portfolio or modelling training. We choose to represent individuals we genuinely believe can achieve success.

When someone chooses to experience the process with us, they enter a thorough and comprehensive journey. We focus on maximizing results, ensuring professionalism and readiness for high profile fashion productions.


How do you train and prepare your models for the demands of the industry, and what unique methods do you employ to build their confidence and professionalism?

At UDM Modelling Agency, we provide a holistic training. Our training programs are comprehensive, combining practical experience with theoretical knowledge. We begin with foundational workshops that cover essential aspects like posing, runway techniques, and understanding the business aspect of modelling.

In order to build confidence and professionalism, we create a supportive and encouraging environment. We conduct regular practice sessions in which models can experiment with different styles and settings, helping them discover their unique strengths. These sessions are often followed by constructive feedback, encouraging continuous improvement.

Moreover, we emphasize real-world experience. Our models participate in test shoots, live events, and collaboration projects with experienced industry professionals. This hands-on approach helps them adapt to various scenarios and build resilience.

One unique method we apply is individualized mentorship. Each model is paired with a mentor who provides personalized guidance, helping them navigate the industry’s challenges and implement their full potential. This mentor-mentee relationship is crucial in building self-assurance and a strong professional behaviour.

By combining strict training, real-world experience, and personalized mentorship, we ensure our models are well-prepared to meet the industry's demands with confidence and professionalism.


Can you elaborate on your approach to giving models “complete freedom on set” and how it benefits the photo shoots?

I believe that creativity and authenticity thrive when models are given complete freedom on set. This approach begins with establishing an honest and open environment where models can feel comfortable expressing their true selves.

We encourage our models to experiment with poses, expressions, and body movements that are driven by their personality. By allowing them to explore their own ideas, we attach into their unique personalities and strengths, resulting in more genuine and captivating photographs. This freedom encourages a collaborative atmosphere where models feel empowered to contribute creatively to the shoot.

Additionally, we ensure that the set is a safe and supportive space. Clear communication between the photographer, models, and other team members is crucial. We discuss the goals and vision for the shoot beforehand, so everyone is on the same page while still allowing flexibility for spontaneous moments.

This approach not only enhances the model's confidence but also brings a dynamic and organic quality to the photos. The resulting images are often more engaging and memorable because they capture the model's true essence and creativity.

By giving models the freedom to express themselves fully, we create photo shoots that are not only professional and high-quality but also uniquely tailored to showcase the individuality of each model. This leads to more impactful and authentic imagery, benefiting both the models and the overall success of the project.


How does UDM promote its models worldwide, and what challenges have you encountered in expanding your reach internationally?

UDM Modelling Agency applies a multi-faceted approach in promoting our models on a global scale. We leverage digital platforms, social media, and strategic partnerships to ensure our talents gain international visibility.

We have established strong relationships with reputable agencies and industry professionals across different countries. These partnerships enable us to facilitate opportunities for our models abroad, including placements, collaborations, and major assignments.

Despite these efforts, expanding our reach internationally comes with challenges. One major challenge is navigating the varying standards, expectations, and regulations of different markets. Each country has its own set of industry norms and legal requirements, which can be complex to understand and comply with.

Another challenge is ensuring our models are prepared for the cultural differences and competitive nature of international markets. We invest in extensive training and support to help them adapt and succeed, but the transition can still be demanding.

Lastly, maintaining consistent communication and coordination with international partners can be difficult due to time zone differences and logistical constraints. However, we strive to overcome these challenges through effective planning and the use of technology to facilitate seamless interactions.

Despite these obstacles, our commitment to promoting our models worldwide remains strong. We continue to innovate and adapt our strategies to ensure our talents achieve global recognition and success.


What key elements do you focus on when building a model’s portfolio, and how do you tailor it to enhance their unique qualities?

When building a model’s portfolio at UDM Modelling Agency, we focus on several key elements to ensure it effectively showcases their potential and unique qualities.

1. Versatility: We ensure the portfolio demonstrates the model's ability to adapt to various styles, looks, and settings. This includes a mix of fashion, editorial, commercial, and beauty shots, highlighting their flexibility and range.

2. Authenticity: We capture the true essence of the model. By encouraging them to express their personality and style, we produce images that reflect their genuine character, making the portfolio unique and memorable.

3. Diversity of Expressions: We aim for a variety of facial expressions and moods to showcase the model's emotional range. This helps clients envision the model in different roles and scenarios.

To tailor the portfolio to enhance each model’s unique qualities, we take the following steps:

1. Personal Consultation: We begin with an in-depth consultation to understand the model's strengths, preferences, and career aspirations. This helps us design a portfolio that aligns with their goals.

2. Customized Photo Shoots: We plan photo shoots that highlight the model's distinctive features and talents. Whether it's their striking eyes, exceptional posing skills, or dynamic presence, we tailor each shoot to bring out these attributes.

3. Feedback and Refinement: After initial shoots, we review the images with the model, providing constructive feedback and making adjustments as needed. This collaborative process ensures the final portfolio truly represents their best self.

4. Ongoing Development: We continually update the portfolio to reflect the model’s growth and new achievements. As they gain more experience and work on diverse projects, their portfolio evolves to showcase their expanding skill set and versatility.

By focusing on these elements and tailoring the portfolio to each model’s unique qualities, we create a powerful marketing tool that effectively positions them for success in the competitive modelling industry.


Can you discuss the role of concept shoots in your agency and provide some insight into the creative process behind them, perhaps with an example such as the one with Dan Shmuel?

Concept shoots play a significant role at UDM modelling Agency. They are essential in emphasizing the creativity, versatility, and unique strengths of our models. These shoots go beyond traditional photo sessions by telling a story or conveying a specific theme, allowing our models to showcase their acting abilities, adaptability, and range.

The creative process behind a concept shoot involves several key steps:

1. Idea Generation: The process starts with brainstorming sessions where our team, including photographers, stylists, makeup artists, and the models themselves, discuss various themes and ideas. We draw inspiration from current trends, cultural elements, and the personal interests and strengths of the models.

2. Research and Planning: Once we settle on a concept, we conduct thorough research to develop the idea further. This involves studying visual references, understanding the narrative, and planning the logistics. We also consider the technical aspects such as lighting, location, and props to ensure everything aligns with the vision.

3. Collaboration: Collaboration is at the heart of our concept shoots. We encourage input from all team members to refine the concept and ensure it resonates with everyone involved. This collaborative approach ensures that the final execution is cohesive and impactful.

4. Execution: On the day of the shoot, we focus on bringing the concept to life. Our team works closely with the model to guide them through different poses and expressions that fit the theme. We create a supportive environment where the model feels free to experiment and express themselves fully.

5. Post-Production: After the shoot, we carefully select and edit the images to enhance the story and mood. This step involves colour correction, retouching, and other adjustments to ensure the final images are visually stunning and true to the concept.

Concept shoots are crucial for several reasons:

* Showcasing Versatility: They allow our models to demonstrate their ability to embody different characters and styles, making them more appealing to a broader range of clients.

* Building Confidence: Participating in creative and challenging shoots helps models build their confidence and skills, preparing them for various industry demands.

* Marketing and Promotion: The resulting images from concept shoots are often used for marketing and promotional purposes. They help set our models apart in a competitive market by showcasing their unique talents and creative potential.

In summary, concept shoots are a vital part of our agency’s strategy to highlight the individuality and versatility of our models. Through careful planning, collaboration, and execution, we create compelling narratives that resonate with clients and audiences alike.


How do you balance your responsibilities as both a photographer and the owner of the agency, and what are some challenges you face in managing both roles?

How do you balance your responsibilities as both a photographer and the owner of the agency, and what are some challenges you face in managing both roles?

Balancing my roles as a photographer and the owner of UDM modelling Agency at the same time requires careful time management, delegation, and passion for both areas. Here’s how I manage:

1. Prioritization and Scheduling: I prioritize tasks and maintain a structured schedule to ensure both roles receive adequate attention. Allocating specific time slots for photography sessions, client meetings, and administrative duties helps keep everything organized.

2. Team Collaboration: Delegating tasks to my trusted team allow me to focus on high-priority areas. My team handles day-to-day operations, client communications, and administrative tasks.

3. Passion: My enthusiasm for both photography and agency management drives me to excel in each role, keeping me focused and energized.

However, managing both roles comes with challenges:

1. Time limits: Balancing the demands of shooting, editing, client meetings, and administrative work can be difficult, requiring flexibility and quick adjustments.

2. Creative Burnout: Switching between creative and business mindsets can sometimes lead to burnout. I take short breaks and work on personal creative projects to stay inspired.

3. Quality control: Ensuring high-quality output in both photography and agency operations is a constant challenge, requiring meticulous attention to detail.

4. Client Expectations: Managing the expectations of both photography and agency clients can be demanding. Clear communication and setting realistic expectations are crucial.

Despite these challenges, the rewards of seeing my models thrive and capturing their journey make it all worthwhile. My dual role allows me to offer unique support and perspective to my models, contributing to their growth and success.



What current trends in the modelling industry do you find most exciting, and how is UDM adapting to these trends?

The most exciting trends in the modelling industry include:

1. Diversity and Inclusion: There is a growing emphasis on representing a wide range of ethnicities, body types, ages, and genders.

2. Sustainability: A focus on eco-friendly fashion and ethical labor practices is gaining momentum.

3. Digital and Virtual modelling: The rise of digital platforms and virtual models is transforming the industry.

4. Authenticity: There's a shift towards authentic and relatable representations, moving away from traditional standards of beauty.

UDM adapts to these trends by:

1. Promoting Diversity: We actively seek and represent talents from various backgrounds.

2. Embracing Sustainability: We prioritize collaborations with sustainable brands and educate our models on eco-friendly practices.

3. Leveraging Digital Platforms: We utilize social media and explore partnerships with virtual influencers.

4. Fostering Authenticity: We encourage our models to embrace their unique identities and share their personal stories.

By aligning with these trends, UDM ensures our models are well-positioned for success in the evolving modelling industry.


What advice would you give to aspiring models who are just starting their careers, especially those looking to work internationally?

For aspiring models, especially those aiming to work internationally, here are some key pieces of advice:

1. Build a Strong Portfolio: Invest time in creating a diverse and professional portfolio that showcases your versatility. Include a mix of fashion, editorial, commercial, and beauty shots.

2. Stay Professional: Always be punctual, prepared, and respectful. Building a reputation for reliability is crucial in the industry.

3. Network: Connect with industry professionals, attend events, and make the most of social media to build relationships and gain exposure.

4. Learn and Adapt: Understand the industry standards and trends in different markets. Be willing to adapt and learn continuously.

5. Stay Healthy: Maintain a balanced diet, exercise regularly, and take care of your mental health. A healthy lifestyle is essential for long-term success.

6. Seek Representation: Find a reputable agency that believes in you and has experience with international placements. They can provide valuable guidance and opportunities.

7. Be Resilient: The industry is competitive and can be challenging. Stay persistent, handle rejection gracefully, and keep focused on your goals.

8. Understand Contracts: Before signing any agreements, ensure you understand the terms and seek legal advice if necessary.


What are your future goals for UDM modelling Agency, and how do you plan to continue evolving as a photographer and agency owner?

My future goals for UDM modelling Agency include:

1. Global Expansion: I aim to strengthen our presence in international markets, forming partnerships with leading agencies and brands worldwide to create more opportunities for our models.

2. Diversity and Inclusion: I will continue to champion diversity and inclusion, ensuring our roster reflects a wide range of backgrounds and talents.

3. Sustainability Initiatives: I plan to integrate more sustainable practices within the agency and collaborate with eco-conscious brands, promoting environmental responsibility.

4. Innovative Training Programs: Developing comprehensive training programs that incorporate the latest industry trends and technologies to prepare our models for the evolving demands of the fashion world.

As a photographer and agency owner, I plan to continue evolving by:

1. Continuous Learning: Staying updated with the latest photography techniques, equipment, and industry trends through workshops, courses, and collaborations with other professionals.

2. Creative Exploration: Experimenting with new concepts and styles in my photography to keep my work fresh and innovative.

3. Mentorship: Providing mentorship and guidance to emerging photographers and models, sharing my experiences and knowledge to help them succeed.

4. Technology Integration: Leveraging digital tools and platforms to enhance our promotional strategies and streamline agency operations.

By pursuing these goals, I aim to ensure UDM modelling Agency remains at the forefront of the industry, offering exceptional opportunities for our models while continuing to grow and evolve as a photographer and agency owner.


Head Team: Uzi Buba, Zehavit Buba, Carmit Dan On, Talya Nisani


Makeup Artist: Talya Nisani @talya_nisani

Photographer & Owner: Uzi Buba @udm.agency

Model: Dan Shmuel @rodansig

Model Management: Carmit Dan On @carmitdanon

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