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Ustinova Alina Vitalievna: I realized that photography kindles a fire in me!

Ustinova, please tell us a little about yourself and how you discovered your love for photography.

My name is Alina. By education, I am a manager of the hotel and restaurant business. There are still many different certificates, but by profession, I started working only half a year ago. I was very touched by the photo, and quite by accident. I liked to photograph architecture and it all started with it, I learned to see compositional techniques, and I liked color contrasts and the difference in the shapes and sizes of buildings. Gradually, I switched from one genre to another, and in the end, I realized that photography kindles a fire in me! Helps to create, create, and admire. And of course, never stand still!

We admire the exquisite level of detail in all of your work. Does your creative process start with a certain image in your mind, or do you look for inspiration as you go?

For every project, I think through to the smallest detail. Collecting a team takes only a small part of the time from creating the whole go. Creating a shoot begins with the fact that I get fragments from my imagination that could be combined into one concept, then I look for suitable references and create a detailed mood board in which I write: a description (including various world trends), task, image, makeup, locations, and finally - references. It can take from one to two weeks to produce one large project.

Fashion and photography can be a somewhat unforgiving industry with a lot of egos, how do you deal with that on set or behind the scenes?

I always try to come to the shooting in a good mood. And I try not to give in to shyness, tension, embarrassment, anger, arrogance ... More often I avoid any conflicts, but if something goes wrong, I take the situation into my own hands. Without a warm atmosphere on the project, there will be no good results. The main thing is that the photographer understands the intricacies of interaction with the team, model, and clients in order to find an approach to everyone.

Could you explain what feelings you are trying to convey in your photographs?

In my photographs, I try to convey feelings of beauty, lightness, and elegance. In my works, the viewer will never feel fear or disgust. The works are always thought out to the smallest detail, and most often the viewer who sees them says: “This is very beautiful!; So neat and gentle!; Good accents, bright fashion shooting.”

Fashion shooting is a team effort. Tell us how you work with stylists, models, and other artists.

I love every team! Because together we create and create wrapping episodes in the genre of fashion, beauty, and portrait (most often). In teamwork, it is important for me that each participant is interested in the project, approach it responsibly, and reveals their professionalism. I really like working with a make-up artist and stylist in a team: I always really like the process of creating an image on a model. Each of my projects is the work of the whole team! From and to, I listen to everyone's opinion, we approve the key idea and create beauty!

What is the most important thing you want potential customers to know about you?

The most important thing is that the client sees professionalism in me and in my work. I have an individual approach to each client. And the main thing in the work is not just a creative look and skill, but mindfulness and knowledge of how to create the frame that my client wants.

What inspires you and what gives you ideas for creating your beautiful images?

I take ideas from everywhere: films, paintings, various exhibitions, interesting posts on Instagram from the world of fashion and photography, music videos, music covers of artists. Even when I walk through the mall and look at the mannequins, my imagination is already creating the image for the shoot!

What is the best advice you have ever received and are you following it?

The best advice was from my teacher, and it sounds like this: “For every tenth client there is one very harmful one, which can even lower your bar. But you should never forget that after him there will be ten more clients with whom you will feel comfortable ”(literally). This advice helps me a lot on commercial projects, since not every client is inviting, someone just thinks that the photographer will wave a magic wand, and everything will be fine! But this does not happen, and sometimes clients directly depreciated my work. But remembering the words of the teacher, I do not despair, but simply continue to move forward boldly!

How would you describe yourself to people who don't know you?

"Hello! My name is Alina and I am a professional photographer! I publish in magazines and create bright and interesting projects. I have an individual approach to each client. I work in the following directions: complex lighting, fashion, beauty, portrait, and content shooting. You can see my portfolio on Instagram.

Tell us one thing about yourself that people might find unexpected.

Most often, people are surprised when they find out that I am a photographer, that I have 12 years of musical career behind me, that I owned five musical instruments, led ensembles and created my own compositions, up to working with an orchestra. Not everyone can believe that my love for music lives in my soul.

Where can our readers follow your work and communicate with you?

Most often, my work can be seen on Instagram (@ph.ystinoffa) and Vigbo third-party portfolio. I will be glad to every reader! This is very valuable to me!

Photographer: Ustinova Alina Vitalievna @ph.ystinoffa

Assistant: Martirosyan Syuzanna Armenovna @syuzzzen

Model: Ovchinnikova Anastasia Andreevna @nastusha_murk

Videographer: Dragomaretskaya Anna Nikolaevna @annamaraya

Makeup Artist: Schukina Ksenia Alexandrovna @makeup_shchukinaka

Wardrobe Stylist: Paramonova Maria Alexandrovna @maria._.arbuzova


You can read The MAIN ISSUE Vol. 30 here:



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